Management Team

Steven Boal –  Director

CEO Coupons, Inc. A former Wall Street and technology executive, Steven Boal founded Coupons, Inc. in 1998 & is responsible for it's strategic and operational direction. Steven previously served as VP of Business Development for Integral Development Corporation, a privately held Silicon Valley financial software company whose investors include Accel Partners. Prior to that, he was vice president and head of Global Emerging Markets Derivative Technology at J.P. Morgan. Before that, he was president of OptEdge, Chicago-based real-time options, analytics and risk management business. Steven also held various management positions at TriStar Market Data, most recently running the division of Montgomery Securities. He holds a B.A. from the State University of New York at Albany.

Jared J. Keen – Managing Director

Jared Keen founded Couponstar in 2002 and is responsible for its strategic and operational direction worldwide. Prior to Couponstar, Jared was exposed to an array of different roles in various Australian corporations. In 2000, Jared was responsible for the development of the company intranet at HCF, one of Australia’s largest private health insurers. Prior to that, Jared worked as a Business Analyst for British American Tobacco conducting a diagnostic of the sales & marketing processes & IT systems of the newly merged company (WD & HO Wills and Rothmans of Pall Mall). Before that, he acted as the Quality Management System Manager at Volvo where he led multiple tier 1 projects within the Information Services Department. Jared holds a B.Commerce from UNSW with majors in information systems and management and marketing.

Oliver Felstead - Sales & Marketing Director

Oliver joined Couponstar in 2005 with the task of further developing Couponstar’s presence in the UK. Prior to life growing the online-printable coupon industry and delivering great results for clients, Oliver held a variety of senior positions within the Banking & FMCG sectors. Oliver’s career began as a graduate trainee with Citibank where over 4.5 years he held roles within online banking & services, marketing and corporate relationship management. During this time he helped develop Citibank’s online banking services and launched a new first-to-market online account aggregation service. In 2004, he joined L’Oreal to manage the development of their Graduate & Intern recruitment programme. Oliver holds BSc (hons) Business Administration from Aston University.

Chris Boorman – Product and Marketing Director

<imgChris joined Couponstar in August 2011 as a Product and Marketing Director, with a remit to focus on beforeIshop. Prior to joining Couponstar, Chris was Senior Product Manager for Digital Property Group (encompassing FindaProperty.com and Primelocation.com) across the web and on mobile. During his 6 years with Digital Property Group he held various roles and was responsible for launching the agent reporting tool as well as the FindaProperty.com search app for iPhone. He also oversaw a major website reskin and rebrand of both sites during his time. Prior to this Chris held various positions with media publishers in consultative sales and partnership roles. He has travelled extensively around the world including sleeping in hammocks in the Amazon and driving coast-to-coast across the US. 

Steve Langley - Client Services & Operations Director

Steve joined Couponstar in March 2010, responsible for the continued development of client services and operations and has a wealth of experience in delivering technology and marketing services. Steve joins us from 10Duke Digital, where he assumed the role of Commercial and Operations Director to provide white label web 2.0 technology solutions including social networking, ecommerce, mobile and video platforms to major entertainment, sporting and high street brands including ATP, Arsenal FC and BBC. He was formerly Director Business Development of Aegon DMS, the world’s largest white label insurance provider and Commercial Director at Mondus, a $300 million European B2B software procurement company. Prior to this he was Group Account Director at Acxiom the leading marketing technology and data agency. Steve has over 18 years “Blue Chip” business development, client management and operational experience. He holds a BSc (Hons) in Applied Biology from University of Plymouth.

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