Social networks such as Facebook and Twitter have changed the way we consume advertising and created exciting new opportunities for brand engagement.
Whilst social networks offer instant access to a large audience, often brand's fears and concerns, as well as their lack of understanding holds them back from fully embracing the social media opportunities.
socialBricks™
Our socialBricks™ range of coupon solutions address the many challenges associated with distributing coupons across social media networks. Let us help you shape your social media activities by tapping into consumer’s interest and appeal for coupons. Consider these two points:
- Social interaction depends on value-exchange. One-quarter of respondents stated that coupons and discounts were the primary reason they became fans of an FMCG brand on Facebook. (Survey - Chadwick Martin Bailey, Jan 2010)
- Coupons encourage engagement. 31% of consumers state that coupons and discounts are the primary reason they join a brand’s fan page on Facebook. (Morpace, April 2010)
We can explain different ways to use coupons in the social space, including Facebook apps and the social integration of your campaign through the use of Facebook Connect or adding Facebook "Like" and "Share" buttons, or Twitter "Tweet" buttons on your coupons.