Coupons are well recognised as being an effective promotional tool for influencing consumer's purchasing behaviour. As consumers spend more time online and continue tightening their belts, traditional coupon distribution methods of direct mail, display ads and door drops are no longer first choice.
Powerful & Flexible Promotional Tool
Printable coupons have proven to be an effective tool for converting digital activity to in-store sales.
Used occasionally or regularly, printable coupon-supported campaigns provide a powerful tool for achieving a whole variety of goals. If any of the objectives below apply to you, contact us to explore how printable coupons could enhance your campaign.
Have you considered printable coupons?
If not, here are some reasons you should:
- Online and mobile are the fastest growing form of coupon distribution*
- The average print to redemption rate is 29%**
- It is an effective tool for converting digital activity to in-store sales
- Coupons are tracked online through to redemption in-store.
- 72% of consumers chose online as their preferred channel for receiving money-off coupons**
- In 2010, the UK FMCG internet printable coupon market saw redemption grow 50%, which outpaced the growth in the UK coupon market (17%) by 3X***
- 46% of internet coupon redeemers are prior non-buyersof the product vs. 34% for newspaper FSI coupon redeemers****
- Internet printable coupon users are younger and more affluent than those using traditional paper coupons***
*Couponstar, Aug 2010.
**Valassis Report, June 2010.
***Valassis 2011
****Knowledge Networks 2011