Coupon Distribution

Use beforeIshop™ to deliver your offer to a vast audience, influencing and measuring in-store behavior.

beforeIshop™

beforeIshop™ is a unique online engagement platform designed to influence in-store purchasing behavior through a variety of meaningful interactions with consumers who are in the mindset of planning their supermarket or high street shop. Through a combination of our own destination website and our network of dozens of Top 500 UK Hitwise publishers and websites, brands and retailers can reach a vast audience of primary household shoppers.

Key Features

With our suite of promotional solutions we can deliver against a variety of marketing goals such as driving in-store sales, product trial, brand building and data capture. Choose the beforeIshop™ solution that best delivers your advertising / marketing objectives, or share your objectives with our experienced team and let them propose how beforeIshop™ can work for you!

Publisher Network

Unique Benefits

• Actively engage consumers with online promotional offers to influence offline behavior and drive grocery sales
• Access to more than 5m consumers through our network of ‘Top 500 UK Hitwise’ publishers, portals and websites
• Broad distribution and reach for your promotions without the associated media costs
• Track campaign performance online
• Target a "sit-up-and-click" audience who are high users of online for research purposes and appreciate value driven messages and offers
• Pay for performance – pay only for coupons printed or responses generated
• Control your budget with guaranteed distribution and a capped response volume for a fixed fee

beforeIshop™ Value Proposition

beforeIshop™ targets:

• The Right People – Primary target is household shoppers, females aged 25-50
• In the Right Place – Core audience are heavy users of online for research purposes, and use sites like beforeIshop™ as a “sit-up-and-click” experience rather than a “sit-back-and-read”, like other editorially-based content sites
• At the Right Time – Audience are already in the mode for supermarket shopping, and so are more open to marketing messages from the brands operating in this space. Critically, it allows brands to influence purchasing decisions before they shop in store.

The beforeIshop™ Audience

Reach the hard-to-target primary household shoppers who regularly visit the beforeIshop™ coupon galleries across the Publisher network.

• 670,000 unique users per month
• 70% Female / 30% Male
• Over 65% aged between 25 and 54
• 58% have a household income over £30,000
• 75% educated to degree level or higher
• More than 50% work in office based occupations

The beforeIshop™ audience is segmented into four key groups:

1. Online Mums: Use the Internet as a resource for support and advice in bringing up their children. Always looking for value.
2. Working Women: Use the Internet to help get the most out of their busy work and social lives.
3. Online Men: Use the internet to satisfy their appetite for technology and entertainment.
4. Silver Surfers: Heavy users of age-related sites for advice, support and friendship.