Grove Fresh rewards customers with online coupon campaign

17th of May, 2006
Creative Match

Grove Fresh, the UK’s first pure organic juice producer, has joined up with Couponstar to provide visitors to the Bounty.com website with a consumer-printable coupon.

Using Couponstar’s Bricks technology, an online proprietary coupon platform, Grove Fresh is able to distribute coupons directly to interested consumers, expanding its customer base and rewarding existing customers for their loyalty. The coupon will entitle customers to an in-store discount across the Grove Fresh product range.

Although in a strong position in the organic juice market, Grove Fresh identified the need to develop its online marketing activities as crucial to its ability to continue to meet customer demands and stay ahead of its competitors. As Graham Lee, Marketing Manager, comments: “Our customers increasingly expect to see us online interacting directly with them and providing offers that fit into their lifestyle. Couponstar’s technology allows us to meet these demands and exceed expectations and also makes good business sense in terms of the revenue it drives.

“At Grove Fresh we pride ourselves on our quality of product and our ability to respond to our customers efficiently. The fact that the coupons are for everyday products and are redeemable at all major supermarkets means we can provide relevant offers to everyone that fits into the viewers’ lifestyle easily and effectively.”

Couponstar’s technology provides organisations with a solution which securely issues personalised and trackable coupons via the internet, bridging the gap between online marketing and consumers’ offline purchasing behaviour. And, with typical redemption rates of 20% plus - significantly higher than industry averages Couponstar can help brands cost effectively acquire new customers and drive in-store sales.

Lee concludes: “We have a good relationship with Couponstar and feel that through their offering we can ensure that our customers are getting the best possible service. Their ability to tailor their expertise to our specific needs in real-time is key to our development and, at a time when consumer interaction is increasingly crucial to retail, provides us with a tangible, quantifiable, measurable way of achieving direct consumer to brand interaction all within a safe and controlled environment.”

www.grovefresh.co.uk