MATTHEWS FOODS INCREASES INTERACTIVITY WITH
TARGET AUDIENCE THROUGH ONLINE INCENTIVES

9th November 2007

Matthews Foods expands online using Couponstar to distribute its consumer-printed coupons to customers

Matthews Foods, the producer of Pure Spreads, has teamed up with Couponstar to enhance its customer loyalty programme and extend the reach of its money saving coupon offers.

Using Couponstar’s Bricks™ technology, an online proprietary coupon platform, Pure Spreads is able to distribute coupons directly to interested consumers efficiently and securely through its own website without increasing internal workload.

As Bronwen Arthur, Marketing Manager, Matthews Foods explains, “Prior to our work with Couponstar all registrations and coupon production were handled internally, tying up valuable resources that could have been more effectively deployed in other areas of the business. Implementing Couponstar’s technology has enabled us to re-deploy our resources to ensure that the high levels of customer care we pride ourselves on continue to be achieved.”

As market leaders in the consumer-printable coupon industry, Couponstar’s technology is unique in providing organisations with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers’ offline purchasing behaviour.

In addition to using its own coupon platform, Pure Spreads is realising further benefits by taking advantage of Couponstar’s CouponNET™ Publisher Network. This enables the company to promote its coupon offers across various CouponNET Publisher partners including UKTV Food, Closer Diets, Bounty and iVillage amongst many others.

Arthur explains, “Publishing our Pure™ Spread coupon on the CouponNET™ network (www.couponnet.co.uk) alongside the scheme on our own site has enabled us to increase the reach of our campaigns without a significant increase in spend.

Following the success of the Pure™ spread coupon on CouponNET™, Matthews Foods is looking at the possibility of integrating coupons into its email CRM activities. Arthur concludes, “We have found working with Couponstar a refreshing and reassuring experience and would not hesitate to turn to them again in the future.”

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For further information, please contact:
Lisa Williams/Kieran Kent
The itpr Partnership
t. +44 (0)1932 57 88 00
www.itpr.co.uk
lisaw@itpr.co.uk