Grove fresh rewards customers with online coupon campaign

16th of May, 2007
Grove Fresh rewards loyal customer base and expands through consumer-printed coupons.

Grove Fresh, the UK’s first and leading pure organic juice producer, has joined up with Couponstar to provide visitors to the Bounty.com website with a consumer-printable coupon entitling them to an in-store discount across the Grove Fresh product range.

Using Couponstar’s Bricks technology, an online proprietary coupon platform, Grove Fresh is able to distribute coupons directly to interested consumers efficiently and securely, expanding its customer base and rewarding existing customers for their loyalty.

Although in a strong position in the organic juice market, Grove Fresh identified the need to develop its online marketing activities as crucial to its ability to continue to meet customer demands and stay ahead of its competitors. As Graham Lee, Marketing Manager, comments, “Our customers increasingly expect to see us online interacting directly with them and providing offers that fit into their lifestyle. Couponstar’s technology allows us to meet these demands and exceed expectations and also makes good business sense in terms of the revenue it drives.”

Lee continues, “At Grove Fresh we pride ourselves on our quality of product and our ability to respond to our customers efficiently. The fact that the coupons are for everyday products and are redeemable at all major supermarkets means we can provide relevant offers to everyone that fits into the viewers’ lifestyle easily and effectively.”

As market leaders in the consumer-printable coupon industry, Couponstar’s technology is unique in providing organisations with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers’ offline purchasing behaviour. And, with typical redemption rates of 2% plus - significantly higher than industry averages Couponstar can help brands cost effectively acquire new customers and drive in-store sales.

Lee concludes, “We have a good relationship with Couponstar and feel that through their offering we can ensure that our customers are getting the best possible service. Their ability to tailor their expertise to our specific needs in real-time is key to our development and, at a time when consumer interaction is increasingly crucial to retail, provides us with a tangible, quantifiable, measurable way of achieving direct consumer to brand interaction all within a safe and controlled environment.”

-ends-

For further information, please contact:
Lisa Williams/Kieran Kent
The itpr Partnership
t. +44 (0)1932 57 88 00
www.itpr.co.uk
lisaw@itpr.co.uk