The problem of multiple online distribution (flexibility)
– Easy distribution via all online channels including website, registration form or survey, email & banner ad using our Bricks™ product suite.
The problems of multiple coupon prints, coupon face value manipulation and photocopying (fraud)
– When consumers first print coupons the Coupon Print Manager (ActiveX) in installed which ensures that:
• Each coupon is rendered directly to the end user’s printer.
• The coupon is never seen on screen and never stored as a file.
• File based printers such as Adobe Instiller are detected and denied.
• Communications are encrypted at every point using our CipherKey.™
• Individual (PIN), device and network (program) coupon prints are limited.
• The consumer’s name is printed on the face of the coupon.
• Expiration dates are rolling.
• An offender who has redeemed photocopied or illegitimate coupons can have his device blocked from further printing.
The problem of those end users without a working printer or who cannot download the Coupon Print Manager
– When circumstances prevent printing, Couponstar provides a simple, low cost integrated solution for delivering the coupon by mail called Customer Care Print & Mail™
The problem of retailer POS integration (scanning & logistics)
– The Coupon Print Manager enables print optimisation (barcode quality) of the coupon on the end user’s default printer.
– Both EAN and UPC barcode standards are supported and are printed clean for maximum scanning compliance at POS.
The problem of tracking coupon prints and redemptions (individual tracking)
– Every coupon printed is guaranteed to be unique as identified by a 2D PDF417 barcode. This allows for individual tracking from how many print times through to redemption dates and places.
– Couponstar provides online daily reporting on individual programs and on aggregated campaigns.
– A fraud report can be compiled that provides a list of all those individual responsible for post print duplications and where they occurred.
