1. Security against fraud
     - Coupon print materials
     - Coupon barcodes (retailer and PIN)
     - Legal verbiage
     - Prevention of replication and counterfeiting

2. Marketing effectiveness
     - Packaging the program to clients
     - Promotional planning
     - Budgeting

3. Retailer co-operation
     - Accept coupons and check validity and expiration
     - Provide correct savings
     - Redemption and clearing of coupons at POS
     - Sending coupons to clearing house quickly

4. Financial reconciliation
     - Secure accounting and internal controls
     - Coupon handling fees (retailer and clearance house)
     - Prompt coupon payment to the retailer
     - Proper documentation and control of accounts receivable and payable.

5. Transparency and reporting
     - Reporting of coupon redemptions & payments
     - Marketing analytics (measuring campaign performance)
     - Industry trends and statistics reporting