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Case Study: Multinational Health and Beauty Care Distributor
 It paid out in both higher redemption rates and lower costs for the ecoupons
when compared to existing Direct Mail and so all-round was a very positive
campaign and an exciting new technology  - Client
Campaign Background:
The health and beauty care client’s ecoupon campaign was designed to gather key learnings on
the effectiveness and execution of ecoupons. The campaign was 60 days. The client partnered
with Priceline (retailer) to offer $4 off a shampoo or conditioner which normally retails at $9. The
ecoupon could be printed at home or work and then redeemed securely inside any Priceline
outlet within Australia.
The Challenge:
The client required a flexible ecouponing solution that would offer the consumer instant
gratification, safeguard the campaign against misredemption (fraud), provide reliable and
detailed tracking data and be redeemed quickly and simply at Priceline’s POS.
The client also needed to measure the effectiveness of ecoupons versus traditional offline
coupons and the success of ecoupons across the various online distribution channels.
Using the Couponstar Solution to Solve the Problem:
Couponstar’s ecouponing technology platform and support services allowed the client’s brand
team to provide a user friendly process whereby consumers could conveniently print a unique
and secure ecoupon. The technology platform used to deliver this functionality was invisible to
consumers who simply experienced a “one click print.”
The Couponstar platform ensured that each ecoupon printed was unique and traceable back to
the online distribution source, consumer category and down to the individual consumer. A secure
online reporting interface presenting daily results was accessible 24/7 to the client.
The solution also allowed for a linear EAN barcode to be printed on the face of the ecoupon
which was fully integrated within the Priceline POS system.
The Couponstar Technology and Delivery Method:
The client leveraged Couponstar’s ecouponing technology platform to support the creation,
distribution, tracking and reporting of the shampoo and conditioner ecoupons.
The ecoupon was use-once-only when cleared at the point of redemption and the ecoupon
incorporated the highest levels of security available to prevent fraud including device-level
identification to limit prints, preventing the consumer from downloading the coupon as a file and
encrypting the data at every turn incorporating 128-bit encryption. The technology allowed for a
30-day rolling expiration date printed on the face of the ecoupon to call consumers to action.
The coupon was distributed via 3 channels:
Actual Coupon used for the campaign:
Business Value and Benefits:
The real-time functionality of the Couponstar ecoupon technology enabled the client to offer a
strong and immediate call to action - ‘print now’. This not only resulted in instant consumer
gratification but provided a persistent, physical reminder with real value.
The results of the client campaign greatly exceeded expectations. The client realised and learnt
the following through leveraging Couponstar’s sophisticated ecouponing platform:
- Ecoupons are more effective than direct mail coupons (ecoupon print to redemption rate
was 21% whereas direct mail was 8%)
- Significant cost savings of 70% as compared to the equivalent direct mail campaign.
- Ecoupons Increase the effectiveness of online banner advertising by doubling the industry CTR at 0.4%
- A large increase of new email subscribers.
- Reducing the misredemption (fraud) to a minimum.
Want to know more? Learn how ecouponing can work for you…..
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