DoubleClick's 2004 Consumer Email Study found that 81% of consumers are online for their email several times each day. Here's the challenge for email marketers - consumers receive 308 emails per week, 62% of which they consider spam.
So how can you stand out in this sea of disregarded spam? That's right - coupons! According to Forrester Research, coupons rank as a consumer favourite, with 79% looking to take advantage of emailed coupons. Indeed, DoubleClick found emailed coupons to have the highest category interest of any other type of email. And emails with discount offers in the subject line rank as the most compelling.
In a December 2004 study, Advertising.com found that emailed, informational newsletters with no incentive have the lowest open and click-through rates. However, look what happens when you add in a coupon:
- The same e-newsletter with a downloadable coupon had a 40% higher open rate and a 398% higher click-through rate.
- The same e-newsletter with a coupon and an instant-win game saw a 133% lift in open rates and an amazing 1,143% lift in click-through rates!
The same study showed no significant improvement in campaign performance from higher email frequency - again showing that if you want your emails opened, there needs to be an incentive. Contact us today to find out how Couponstar can vastly improve your email marketing.
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