Couponstar serves the needs of consumer product manufacturers, primarily within the consumer packaged goods (CPG) industry. We understand that 20% of your consumers are responsible for 80% of your brand profits. We also understand in most cases, consumers don't want a "relationship" with the brand but do want the latest information for your industry and offers that are relevant to their needs.

Leveraging Coupons, Inc.'s BricksT coupon technology platform, we specialise in managing all aspects (strategy to execution to support to analysis) of consumer printed coupon programs that are delivered via website, email or banner ad to the consumer for redemption in-store. This gives CPG brands the ability to:

• Retain current consumers with strategic loyalty incentives.
• Improve spending efficiency by leveraging coupon behaviour as a targeting engine.
• Gain market share by reaching new consumers of product category.
• Minimise waste and misredemption with relevance targeting.
• Compress purchase cycles by inciting consumers to purchase more often.