Couponstar Expands Online Couponing Client Portfolio in Australia and UK
Business Wire - Nov 12 2004

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SAN FRANCISCO--(BUSINESS WIRE)--Nov. 12, 2004--Couponstar, the worldwide distributor for Coupons, Inc's technology platform outside of North America, has been steadily expanding its portfolio of clients both in Australia and the UK for its consumer-printed coupon service. Couponstar has recently signed clients including Alpine Electronics, Kennards Hire and a Telstra Licensed Shop in Australia along with Muller Vitality Yoghurts (largest yoghurt manufacturer in UK) and Huggies (Kimberly-Clark) in UK.

"Kennards Hire has employed Couponstar's technology platform to better leverage the investment we have made in our website," said Michael Johnstone, National Marketing Manager, Kennards Hire. "Couponstar's solution was simple to set up, provides the security and tracking we require and provides an online reporting facility that makes it easy to monitor results. We'll be trialling other online printed coupons soon."

Coupons, Inc.'s technology provides a distribution system for coupons that can be securely printed by consumers at home or work for in-store redemption. Proprietary encryption, authentication, private & public key technology and sourcing are used when coupon information is transmitted across the Internet - preventing copying by deconstructing the coupons and never displaying them in their entirety on a PC screen. In addition, built-in security and usability features permit automatic expiring of coupons, print count limiting, bar coding (2-D bar code), serialising, time & date stamping, localisation identifiers, numbering and various other features.

"Internet coupons have been growing in popularity in North America. According to research by Forrester Research, Inc., about 38% of U.S. online households now use home printed coupons," said Steven R. Boal, CEO, Coupons, Inc. "Our relationship with Couponstar furthers our aim of expanding the Coupons Inc. technology into a global marketing tool. Couponstar's recent client signings means that more marketers can now employ our consumer-printed coupon platform."

"Our goal of bringing the Coupons Inc. technology worldwide is now much closer," said Jared Keen, Executive Director, Couponstar. "The recent eagerness of non-American marketers to experiment with online printed couponing and its ability to generate measurable in-store results should act as a springboard for other Marketing, Brand and Product Managers in Australia and Europe to incorporate this tool into their marketing mix."

About Couponstar

Couponstar, a Cashstar International Company, is an online direct marketing solutions provider that specialises in ecouponing technology. Couponstar holds the exclusive international license for Coupons, Inc.'s technology outside of North America. Couponstar provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Their core couponing and online direct marketing services provide marketers with a secure, flexible and user-friendly online marketing solution that also complements offline (advertising) programs.

Couponstar is located at Suite 3, Level 10, 100 William St, East Sydney, NSW, 2011, Australia. Telephone +61 2 9380 2967 or online at http://www.couponstar.com